The Best Practice Forums are a series of workshops from SBN and Forsei Consulting that use member case studies to create meaningful opportunities to learn, connect, and build a better business. In these interactive sessions, presenters share the “behind the scenes” story of their business – including successes, challenges, and failures – and then outline the practices that enabled them to overcome obstacles.
This program will showcase Event Strategy Group, an event management company that creates impressions, memories, relationships, and connections by partnering with brands for corporate events, employee events, user conferences, trade shows, road shows and more. CEO Norman Amoudt (see bio below) will discuss specific initiatives developed to give back to the community, and why those initiatives are good for business.
After the presentation, members of an expert panel will offer their insights and ideas for building a culture that includes giving back and volunteering as staples. Current panelists include:
- Robert Gessner, Business Performance Advisor, Insperity
- Lisa Miccolis, Founder & Executive Director of The Monkey & The Elephant
- Kelly Offner, Director of Cleanups for United By Blue.
Coffee and a light breakfast will be served.
Thank you to Goldman Sachs 10,000 Small Businesses for their support of this program.
Norman Amoudt began his career as a project manager / shop worker in the tradeshow industry, and after 5 years became the production manager for a 20 MM tradeshow, store fixture and POP builder – DCA Inc. In 1989, he moved to Lynch Exhibits as the VP of Sales & Marketing, personally managing the Sony, Hasbro, and SAP accounts. In 1997, he moved to the client side as the Director of Event Marketing at SAP, where he and Renee built an internal agency that managed over 250 events annually around the globe.Then, in April of 2000, Norm co-founded Event Strategy Group. With a starting goal of 1 event a month, ESG has grown to more than 8 events a week, employs 24 event managers, and is leading event marketing & management for global accounts such as Lenovo, SunGard and Serena.
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